Having proved highly successful in the United Kingdom, with national campaigns taking place in May 2018 and 2019, Insulin Safety Week is coming to Australia. A series of campaigns will take place in South West Sydney throughout October 2019 during what we are terming an Insulin Safety Week.
In response to a clinical need and interest generated by successful local campaigns across England in 2017, including in Leicester, Hastings, Eastbourne and Southampton, Orange Juice Communications was asked to organise a UK-wide Insulin Safety Week.
A total of 343 sites took part in the inaugural, nationally-organised campaign in 2018 last year and in 2019 the number of registered participants rose to 531. The 2019 campaign also saw 22 media articles and more than 4,300,000 organic Twitter impressions. The campaign is held in UK and Ireland and aims to raise awareness in a bid to reduce insulin errors.
Like Hypo Awareness Week, it uses our established and successful formula of printed and online resource packs. Participants register and receive a printed resource pack, including posters, balloons and t-shirts to bring your campaign to life as well as an online resource pack containing graphics, templates and guidelines.